For founders who want their marketing to compound — not to dominate their week.
Notes from inside Seize the Yes. Real lessons from running marketing systems for experienced founders. No motivation, no listicles, no growth hacks — just one useful thing each week, delivered before you've had your second coffee.
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Something Jules or the team learned this week from actual client work. Specific, useful, and honest about what didn't work too.
A short essay or note, ~400 words. No filler, no hot takes. Designed to land in your morning routine without taking it over.
Something we read, something we built, something we're watching. Curated, not aggregated — only what we'd send a friend.
No fake screenshots. This is an actual issue, edited only for length so you can see it on the page.
Good morning,
Quick story this week. I spent Tuesday morning staring at the open rate on last week's issue (47% if you're curious, which is “good” by industry benchmarks). And I caught myself doing the thing I tell clients not to do.
I was optimising for the wrong metric.
An open is a glance. It tells me you saw a subject line you liked. It tells me nothing about whether the writing inside changed anything for you — whether you forwarded it, screenshot it, replied, or thought about it on your Tuesday walk.
So I'm changing what I look at. Replies count more than opens. Forwards count more than replies. And the question I'm asking myself this week is: did this issue earn ten minutes of someone's morning? Because that's the actual exchange.
If something here did, hit reply and tell me. That's the metric.
Until next Wednesday,
Jules
Want this every Wednesday?
Subscribe to The Yes Letter →I started The Yes Letter because every week I'd find myself writing the same kinds of notes to clients — quick observations from the week, things I'd just read, principles I'd just re-learned the hard way.
The newsletter is just those notes, sent to more people. No funnel underneath. No mid-letter pitch. The point isn't to convert you — it's to be the email you actually open midweek when most of your inbox is asking something of you.
— Jules
If you got this far, the letter's probably for you. Subscribe and we'll see you Wednesday.
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